In the age of fitness apps, tracking fitness goals is a big part of the equation.
And the technology may be here to stay.
But fitness industry leaders aren’t quite sure where the tracking technology will end up.
As part of an ongoing feature, Bleacher Sports is running a series of articles looking at how the fitness industry is using the software to make its business model more sustainable and transparent.
In a recent article , BleacherSports.com Senior Editor Adam Kramer explained the technology in a nutshell:”The core idea is this is a tracking system.
That’s what it’s supposed to do, and then it’s also supposed to be transparent.
It’s supposed be available to everyone.”
Kramer said that the tracking and data in fitness tracking software are a great tool for businesses to use to track the success of their programs and keep their customers engaged.
But it’s the business side of things that could be the most important part of this technology.
“What we’re trying to do is really make sure we’re in compliance with all the rules and regulations that are out there for the fitness community.
So, it’s really important that businesses that use the software adhere to those,” Kramer said.
For businesses, Kramer explained that tracking is important for a couple of reasons.
“If a business has a good record of what they’re doing, if they’re a very well-respected company and they’ve been doing it for years, they’re probably in a good position to be able to get that data,” Kramer explained.
“Secondly, if the business has been doing that for years and years and it has paid off, that’s going to be a good indicator of a business.
And if it hasn’t, then it could be indicative of something else.
And that’s a lot of things.”
To help businesses track their business and make sure they’re following the rules, Kramer added, “they’re going to need a tracking platform.”
So how does the software work?
In essence, it takes a user’s location, height, weight, heart rate and body fat percentage.
That information is then used to create an activity score, which is then combined with an activity log to create a profile of the user.
That profile is then displayed to customers via the app.
It also provides insight into the person’s fitness goals, and helps to predict their fitness.
Kramer explained that this kind of tracking can be very valuable for businesses, as it allows them to understand where their customers are and how they’re spending their money.
“We’ve found that tracking that helps you really understand how people spend their money and what their goals are.
And really make a better decision,” Kramer told Bleacher.
“It really helps to make sure you’re in a position to spend your money wisely.
That is really the primary benefit of tracking.”
Kampers article also provides some insight into how the app works in the context of a fitness center.
“So, what we do is, first we ask the app, ‘Who is this person?
Where is this activity coming from?’
And if we can identify that person based on their profile, then we’ll be able give a really, really specific fitness goal that we can then create a score for that person,” Kramer continued.
“And if we don’t have that, we won’t be able really create that score.”
So, for instance, if a person’s height is a little bit lower than average, that could give them an activity goal that is lower than the average, Kramer said, but still high enough to be helpful.
In addition to the app and the fitness center, Kramer also explained that the app can also provide the ability for businesses “to see how their customers perform.”
“So if they go out and try a new activity or exercise, and they get a score of a certain amount, then they know that activity was successful, and it’s something that they can use to help improve their own performance,” Kramer added.
The app is free to use, and Kramer explained there is no cost to use it.